Creative agency Saatchi & Saatchi has developed an advertising campaign for the Schusev State Museum of Architecture Moscow under the project called Discover the full story. The purpose of the campaign is draw tourists and people of Moscow alike to visit the museum and learn about Moscow and its architectural heritage. In the center of attention are the key historic buildings, symbols of the city.
Main building of Lomonosov Moscow State University
St. Basil’s Cathedral on Red Square
This initiative demonstrates that behind the facade of each building there is a hidden story and what we think we know about it is just the tip of the iceberg.
The images will be used in the press, outdoor advertising and on the stickers on the subway.