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Discover the full story on Schusev State Museum Moscow

Creative agency Saatchi & Saatchi has developed an advertising campaign for the Schusev State Museum of Architecture Moscow under the project called Discover the full story. The purpose of the campaign is draw tourists and people of Moscow alike to visit the museum and learn about Moscow and its architectural heritage.  In the center of attention are the key historic buildings, symbols of the city.

Main building of Lomonosov Moscow State University

Lomonosov Moscow State University

Discover the full story Moscow

St. Basil’s Cathedral on Red Square

Cathedral on Red Square

Discover the full story Moscow

Bolshoi Theatre

Bolshoi Theatre

Discover the full story MOscow

This initiative demonstrates that behind the facade of each building there is a hidden story and what we think we know about it is just the tip of the iceberg.

The images will be used in the press, outdoor advertising and on the stickers on the subway.

Images for this post were taken from MA on Behance and Saatchi blog.


About the author

Petra Tkalcec

Petra is a Co-founder and Executive Editor of EastOK Europe. She is a Croatian living in Budapest with her Serbian husband, two sons and an English bulldog.

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